Scaling with Purpose: Creating Mission-Driven Businesses (with Seth Spears)

Season #1 Episode #22

Welcome to the 22nd episode of The Living Word podcast!

Join your host Genevieve Dowling for an inspiring conversation with Seth Spears, a visionary business strategist, entrepreneur, and investor who has built and advised some of the most successful health, wellness, and outdoor brands in the world.

Seth is the Founder and Chief Visionary Officer of Wellnesse, a B Corp Certified brand creating all-natural, high-performance personal care products. He’s also the founder of Rewild Gear, an outdoor equipment company designed to help men reconnect with nature, and was a co-founder of WellnessMama.com, the most prominent natural living blog and podcast for women worldwide.

In this episode, Seth shares:

  • The power of purpose-driven business—why mission over margin always wins.

  • Building a wellness empire—his journey from digital marketing to product innovation.

  • Why most entrepreneurs fail—and the #1 marketing strategy they overlook.

  • The mindset shifts behind success—how biohacking, mentorship, and personal growth fuel business breakthroughs.

  • Rewilding & the outdoors—why spending time in nature is key to creativity and leadership.

Seth’s approach is bold, unconventional, and deeply intentional—he challenges the status quo while building brands that prioritize integrity, sustainability, and long-term impact. 

If you're a purpose-driven entrepreneur or just looking to optimize your business and life, this episode is a must-listen!


👉  Check out the video on our Youtube channel: https://www.youtube.com/@livingwordwithgg

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TIME-STAMPED SHOW NOTES:

[02:21] How Seth got  into digital marketing

[07:15] Lifelong immersion in personal development

[10:43] The challenges of launching a business in 2020

[14:00] Clean products, certifications, and avoiding greenwashing

[15:54] How to stand out in a saturated market

[19:27] Why mentorship is so important

[20:29] Advice for new entrepreneurs

[23:48] Building a team and burnout

[26:15] The Porsche story and leaving a positive impact


RESOURCES MENTIONED IN THIS EPISODE:

Follow Seth on Instagram

Connect with Seth on LinkedIn

Check out Seth’s website

Check out Seth’s brand Wellnesse

Check out Seth’s brand Rewild Gear

Join the VIP List

Connect with Genevieve on LinkedIn
Follow Genevieve on Instagram