Trust the Process: Say Yes Strategically and Let Your Purpose Lead (with Lila Galipeau)

Season #1 Episode #25

Welcome to the 25th episode of The Living Word podcast!

Join your host Geneviève Dowling for a candid conversation with Lila Galipeau—founder of Partnr Media, recent Telfer School of Management graduate, and creator of a trust-first, purpose-led marketing agency. 

From two gap-years at 18 to winning multiple case competitions and hiring a team before convocation, Lila shows how intention, boundaries, and strategic networking can turn student life into a thriving business incubator.

In this episode, Geneviève and Lila dive into:

  • Intention → Action → Outcome: Why replacing vision boards with intention boards accelerates results—and how Lila uses this formula to guide every decision.

  • Boundaries that scale: Calculating “best ROI” for every yes, delegating early, and resisting FOMO so growth doesn’t become burnout.

  • Collaboration at the top: Leveraging ambassador programs, referral partnerships, and the mantra “competition happens at the bottom.”

  • The content machine: Turning a podcast into a networking engine that repurposes one hour of recording into weeks of high-impact content.

  • Borderless opportunity: Using AI and multilingual strategies to remove geographic limits and reframe “What if it fails?” into “What if it all works out?”

This episode is bigger than business—it’s about trusting the process, backing purpose with strategy, and letting curiosity outrun fear.

If you’re balancing education with a business, scaling a brand, or just need a reminder that your next leap can work out, this conversation is a must-listen.

👉  Check out the video on our Youtube channel: https://www.youtube.com/@livingwordwithgg

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TIME-STAMPED SHOW NOTES:

[01:14] Scaling Partnr Media during university

[02:48] Entering business school with intention

[05:35] The “Intention = Action = Outcome” formula

[09:40] ROI-driven boundaries and saying no to FOMO

[12:50] Debunking the “real-world” myth and living your purpose now

[15:02] Plan first, then promote: the necessity of big-picture marketing

[17:50] AI, multilingual strategy, and ambassador programs

[23:21] Walking away from misaligned revenue & reframing fear of failure

[26:31] Podcasting as a growth and networking tool

[28:30] The content machine: turning one recording into weeks of assets


RESOURCES MENTIONED IN THIS EPISODE:

Connect with Lila on LinkedIn

Follow Partnr Media on LinkedIn

Check out Partnr Media’s website

Follow Lila on Instagram


Join the VIP List

Connect with Genevieve on LinkedIn
Follow Genevieve on Instagram